Sang-Hoon Kim is Professor of Marketing at SNU Business School. He received a bachelor’s degree at Seoul National University in business administration, and earned a master’s degree at Korea Advanced Institute of Science and Technology in management science. He also received an MBA from the University of Chicago, and a Ph D. from Stanford University.
Professor Kim has studied and taught marketing strategy, new product development, high-tech marketing, among many others. His recent research interest lies in the field of art and culture marketing; the marketing strategies of arts, performances, movies, music, and media. He has published annually the ‘Korea Art Market’ reports for art professionals and collectors overseas since 2022.
His academic papers have appeared in major journals such as the Journal of Business Research, the Journal of Product Innovation Management, Industrial Marketing Management, and International Journal of Arts Management.

[교육]

서울대학교 경영대학 경영학사, 1988
한국과학기술원 경영과학 석사, 1990
미국 시카고대학 경영학 석사(MBA), 1995
미국 스탠포드대학 경영학 박사, 2000

[보직 및 위원회활동]

[1] 2003.3.1-2005.2.28 Seoul Journal of Business 편집위원장
[2] 2008.3.1-2009.1.31 서울대학교 경영전문대학원 Global MBA 부주임교수
[3] 2009.2.1-2011.9.18 서울대학교 경영전문대학원 SNU MBA 주임교수
[4] 2015.12.7-현재 서울대학교미술관 운영위원회 위원
[5] 2011.3.1-2019.6.17 대학원 협동과정 미술경영전공 겸무교수
[6] 2011.3.6-2013.3.5 서울대학교 경영대학 마케팅연구센터 센터장
[7] 2015.2.1-2017.1.31 서울대학교 경영대학 MBA 부학장 (경영전문대학원 학과장)
[8] 2020.2.1-2022.1.23 서울대학교 경영대학 교무부학장 및 경영전문대학원 부원장
[9] 2022.1.23-2024.1.22 서울대학교 경영대학 학장 및 경영전문대학원 원장

[학회 활동]

[1] 한국예술경영학회 수석부회장 (2024.3- )
[2] 한국소비자학회 21대 공동회장 (2018.6.1-2019.5.30)
[3] 소비자학연구 편집위원장 (2016.6~2018.5)
[4] 한국경영학회 부회장
[5] 한국마케팅학회 부회장

[수상, 서훈 및 표창]

[1] 2001 서울대학교 경영대학 최우수강의상
[2] 2003 한국유통학회 최우수논문상
[3] 2005 정진기언론문화상 대상(경제경영도서부문)
[4] 2012 한국소비문화학회 최우수논문상
[5] 2014 서울대학교 교육상
[6] 2022 한국경영학회 K-Management 혁신논문상 (우수논문상)

[정기학술지 주요 논문]

[1] Kim, Sang-Hoon, and V. Srinivasan (2009), “A Conjoint-Hazard Model of the Timing of Buyers’ Upgrading to Improved Versions of High-Technology Products,” Journal of Product Innovation Management, vol. 26, No.3 (May), 278-290.

[2] Choi, Hanool, Sang-Hoon Kim, and Jeho Lee (2010), “Role of Network Structure and Network Externalities in Diffusion of Innovations,” Industrial Marketing Management, 39 (January), 170-177

[3] Deshpande, Rohit, Amir Grinstein, Sang-Hoon Kim, and Elie Ofek (2013), “Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different are Japanese and Americans Founders?,” International Marketing Review, vol. 30, No. 3, 231-252.

[4] Kang, Jiyun, Chuanlan Liu, & Sang-Hoon Kim (2013), “Environmentally sustainable textile and apparel consumption: The role of consumer knowledge, perceived consumer effectiveness, and perceived personal relevance,” International Journal of Consumer Studies, Vol. 37, Issue 4 (July), 442-452.

[5] Kim, Dooiee, and Sang-Hoon Kim (2018), “Art Beyond Art’s Sake: The Influence of Artistic Cues on Prosocial Choice,” Empirical Studies of Arts, 36(1), 22-40.

[6] Yi, Jisu, Youseok Lee, and Sang-Hoon Kim (2019), “Determinants of Growth and Decline in Mobile Game Diffusion,” Journal of Business Research, 99 (June), 363-372.

[7] Choe, Yuna, Youseok Lee, Haipeng (Allan) Chen, and Sang-Hoon Kim (2021), “Look! don’t let it weigh you down: The effect of visual density on perceived product heaviness and evaluation,” Journal of Business Research, 126, 35-47.(March)

[8] Lee, Youseok, Sang-Hoon Kim, and Kyoung Cheon Cha (2021), “Impact of Online Information on the Diffusion of Movies: Focusing on Cultural Differences,” Journal of Business Research, 130, 603-609.(May)

[9] Yi, Jisu, Youseok Lee, Jungmin Suh, Sang-Hoon Kim (2022), “Psychological determinants of non-attendees’ resistance toward performing arts,” Journal of Business Research, 149, 690-699. (October)

[10] Kwon, Jung Eun, Sang-Hoon Kim, Kyoung Cheon Cha (2022), “How Electronic Word-of-Mouth Forms and Affects the Market Performance of Art Exhibitions,” International Journal of Arts Management, vol. 25, no. 1, 21-36. (Fall, November)

[11] Lee, Inyoung, Jisu Yi, Sang-Hoon Kim (2023), “Standing the test of time: What makes a book survive on the bestseller list?” Journal of Business Research, 164(Sep), 114013(1-9).

[단행본]

[1] 앞으로 3년 세계 트렌드, 김상훈 & 비즈트렌드연구회, 한스미디어, 2009.
[2] 상식파괴의 경영트렌드 28, 김상훈 & 비즈트렌드연구회, 원앤원북스, 2011.
[3] 영화마케팅 바이블(역서), 김상훈 & 안성아, 북코리아, 2009.
[4] 하이테크 마케팅, 김상훈, 박영사, 2004, 2008(개정판), 2012(재출판).
[5] 하이테크 마케팅, 김상훈, 이유석, 이지수, 박영사, 2018(제4판), 2023(제5판).
[6] 앞으로 3년 세계 트렌드 2015-2017, 김상훈 & 비즈트렌드연구회. 한스미디어. 2014.
[7] 진정성 마케팅: 끌리는 브랜드를 만드는 9가지 방법, 김상훈 & 박선미, 21세기북스, 2019.