Inseong Song is Professor of Marketing at SNU Business School. Prior to joining SNU in 2010, he was an associate professor at Hong Kong University of Science and Technology where he was substantiated (tenured) in 2008. He earned a Bachelor of business administration from Seoul National University, a MS in management science from Korea Advanced Institute of Science and Technology, and a PhD in business from The University of Chicago.

His research has focused on consumer purchase behaviors and firms’ competitive marketing strategies including pricing and new product introduction. His research utilizes mostly structural econometric modeling approaches. His articles have appeared in top marketing journals such as the Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics.

He has taught Marketing Management, Marketing Research, Pricing and Promotion Strategies, and Quantitative Marketing Models, Marketing Analytics in various levels of studies such as UG, MS, MBA, and PhD. He has also taught Marketing Strategy, Competitive Marketing, Platform Business, and Pricing in executive programs. He was a recipient of Franklin Prize of Teaching Excellence from HKUST Business School in 2003. He also received Prize of Teaching Excellence from SNU Business School multiple times.

[Education]
Ph.D., The University of Chicago (Marketing)
M.S., Korea Advanced Institute of Science and Technology (Management Science)
B.A., Seoul National University (Business)

[Academic Experiences and Administrative Services]
Hong Kong University of Science and Technology (HKUST), Assistant Professor, Associate Professor (tenured) (2002-2010)
Director, Executive MBA program, SNU Business School, (2013-2015)
Director, Institute of Management Research, SNU (2020-2022)

[Honors and Awards]
Haring Symposium Fellow, 2000
Honorable Mention, George Day Doctoral Dissertation Award Competition, 2000
AMA-Sheth Doctoral Consortium Fellow, 2001, 1999
James M. Kilts Scholar, Graduate School of Business, University of Chicago, 2001
Honorable Mention, Alden G. Clayton Doctoral Dissertation Competition, Marketing Science Institute, 2001
Oscar Mayer Fellowship, Graduate School of Business, University of Chicago, 2001
Winner, Doctoral Dissertation Proposal Competition, Product Development and Management Association, 2001
Wei Lun Fellow, HKUST, 2002-2005
Winner, Franklin Prize for Teaching Excellence for Fall 2002 teaching, SBM, HKUST
Prize for Teaching Excellence, SNU Business School, 2013, 2015, 2021, 2022
Hyunwoo Kwak Suil Academic Award in Management Science, Korean ORMS Society, 2021

[Journal Services]
Editor, Seoul Journal of Business, Insttitue of Management Research, SNU (2014 R11;2017)
Editor, Journal of the Korean Operations Research and Management Science Society, Korean ORMS Society (2016-2017)
Ad hoc reviewer for Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, European Journal of Operational Research, Journal of Economic Psychology

[Book Publication]
Pricing Strategy (in Korean), Hongmoonsa, 2026

[Journal Publications]
“Investigating the Effects of Store Brand Introduction on Retailer Demand and Pricing Behavior”, with Pradeep Chintagunta and Andre Bonfrer, Management Science, Vol 48, No. 10, 1242-1267, 2002

“A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category” with Pradeep Chintagunta, Quantitative Marketing and Economics, Vol. 1, No. 4, 371-407, 2003

“Coordinating Price Reductions and Coupon Events”, with Eric Anderson, Journal of Marketing Research, Vol. 41, November, 411-422, 2004

“Measuring Cross-Category Price Effects with Aggregate Store Data”, with Pradeep Chintagunta, Management Science, Vol. 52, No. 10, 1594-1609, 2006

“A Discrete/Continuous Model of Multi-Category Purchase Behaviors of Households”, with Pradeep Chintagunta, Journal of Marketing Research, Vol. 44, November, 595-612, 2007

“Predicting New Customers’ Risk Type in the Credit Card Market”, with Yi Zhao and Ying Zhao, forthcoming in Journal of Marketing Research, Vol. 46, No. 4, 506-517, 2009

“Identifying Competitive Structure from Cross-price Elasticity Matrix”, Journal of Information and Operations Management, Vol. 19, 131-147, 2009

“Item Aggregate and Price Elasticity”, Seoul Journal of Business, Vol. 16, No. 1, 45-63, 2010

“Empirical Investigation on the Determinants of Retail Prices”, Seoul Journal of Business, Vol. 17, No. 1, 137-153, 2011

“The Impact of Horizontal Merger between Manufacturers on Channel Pricing Behaviors”, with Kyungjin Kim, Seoul Journal of Business, Vol. 18, No. 1, 125-154, 2012

“The Effect of the Perception of Management Commitment to Service Quality on Nurses’ Service Performance”, with Jong won Byeon, Journal of the Korean Society of Supply Chain Management, Vol. 13, No. 2, 113-123, 2013 (in Korean)

“Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market”, with Minkyung Kim, Asia Marketing Journal, Vol. 16, No. 1, 35-69, 2014

“Measuring the Distribution of Korean Investors’ Risk Aversion”, with Kyung Sil Min, Journal of Consumption Culture, Vol, 17, No.1, 69-88, 2014 (in Korean)

“Structural Dynamic Modeling in Marketing”, Journal of Marketing Management Research, Vol. 20, No.1, 1-22, 2015 (in Korean)

“Modeling Consumer Search and Purchase in Durable Goods Markets with Network Effects”, with Yijin Kim, Journal of Korean Marketing Association, November, 21-44, 2015

“Politics, Strong Institution and Competitive Advantage: An Examination of Organizational Aspiration for Competition”, with Jonghoon Bae, Computational and Mathematical Organization Theory, Vol.22, 412-443, 2016

“An Optimal Composition of Market Samples for New Product Test Marketing”, with Hongsuk Yang, Korean Management Review, Vol. 48, No.6, 1461-1483, 2019

“From Intuition to Intelligence: a Text Mining-Based Approach for Movies' Green-lighting Process”, with Jongdae Kim and Youseok Lee, Internet Research, Vol. 32, No. 3, 1003-1022,.2022

“An Analysis of Brand Attributes-based Market Structure of the Korean Automobile Market Using News Text Data”, with Jongdae Kim, Journal of the Korean Operations Research and Management Science Society, Vol. 47, No. 1, 43-63, 2022

“An Exploratory Study of the Determinants of Digital Music Performance: Interaction Effect of Release Season and Intrinsic Attributes., with Kwanyoung Moon, and Jongdae Kim, Journal of Consumer Studies, Vol. 35, No. 5, 111-135., 2024