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[1] ÁÖ¿ìÁø, ÀÇ·ù»ê¾÷ÀÇ QR½Ã½ºÅÛ ¹× »ç·Ê¿¬±¸, ¼¿ï´ëÇб³ °æ¿µ´ëÇÐ ÀüÀÚ»ó°Å·¡ Áö¿ø¼¾ÅÍ, 2003
[2] ÁÖ¿ìÁø, eºñÁî´Ï½º Case Library, Àü±¹°æÁ¦Àο¬ÇÕȸ, 2002
[3] ÁÖ¿ìÁø, ±èÀç¹ü °øÀú, ÀÎÅÍ³Ý ¸¶ÄÉÆÃ, °æ¹®»ç, 2002
[4] ÁÖ¿ìÁø, µ¥ÀÌŸº£À̽º ¸¶ÄÉÆÃ, ¹Ú¿µ»ç, 2000
[5] ÁÖ¿ìÁø, ÀüÀÚ»ó°Å·¡¿¡¼ÀÇ ¸¶ÄÉÆÃ ¹Í½º, ¹Ú¿µ»ç, 1999
[6] ÁÖ¿ìÁø, ¸¶ÄÉÆÃ Á¤º¸·Ð, ¹Ú¿µ»ç, 1996
[7] ÁÖ¿ìÁø, ±èÈ¿±Ù, ¹Ú»óÁØ, 21¼¼±â ¸¶ÄÉÆÃ Á¤º¸Çõ¸í, ±è¿µ»ç, 1996
[8] ÁÖ¿ìÁø, ¸¶ÄÉÆÃ ½ÅÁ¶·ù, °æ¹®»ç, 1995
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[1] Jeffry H. Dyer and Wujin Chu, ¡°The Role of Trustworthiness in Reducing Transaction Costs and Improving Performance: Empirical Evidence from the United States, Japan and Korea, ¡±, Organization Science 14, pp.57-68, Informs, 2003
[2] ÁÖ¿ìÁø, ÃÖ¹üÁØ, ¼Û¹Ì·É, ÀÎÆ÷¹Ìµð¾î¸®ÀÇ »ç¿ë°ú ºê·£µå°¡ ¿Â¶óÀλ󿡼 ¼ÒºñÀÚÀÇ ±¸¸ÅÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ¿¡ °üÇÑ ¿¬±¸, ¼ÒºñÀÚÇבּ¸ 13, pp.187-206, Çѱ¹¼ÒºñÀÚÇÐȸ, 2002
[3] ÁÖ¿ìÁø, ±èÇö½Ä, Àúºñ¿ë ¿Â¶óÀÎ À¯Åëä³Î µµÀÔ½ÃÀÇ Ã¤³Î°¥µî °ü¸®¹æ¾È¿¡ ´ëÇÑ ¿¬±¸, ¸¶ÄÉÆÃ¿¬±¸ 17, pp.35-54, Çѱ¹¸¶ÄÉÆÃÇÐȸ, 2002
[4] ÁÖ¿ìÁø, Jeffrey H.Dyer, The Determinants of Trust in Supplier-automaker Relationships in the U.S, Japan, and Korea, Journal of International Business Studies 31(2), pp.259-285, Journal of International Business Studies : London, 2000
[5] ¾È»óÇü, ÁÖ¿ìÁø, °ûÅ¿ì, ÀüÀÚ ¸¶ÄÉÆÃ Æ÷Áö¼Å´× Àü·«¿¡ °üÇÑ ½ÇÁõ ¿¬±¸, °æ¿µÁ¤º¸³íÁý 9, pp.75-90, °æ¿µÁ¤º¸¿¬±¸¼Ò, 1999
[6] ÁÖ¿ìÁø, Optimal Timing of Collaborative Alliances in Technology Commercialization, °æ¿µ³íÁý Á¦ 33(Á¦ 3), pp.483-496, °æ¿µ¿¬±¸¼Ò, 1999
[7] ÁÖ¿ìÁø, Çѱ¹ °æ¿µÀÚÀÇ ±â¾÷À±¸® Àǽİú Çൿ¿¡ °üÇÑ ¿¬±¸, °æ¿µ³íÁý 32, pp.178-191, ¼¿ï´ëÇб³ °æ¿µ´ëÇÐ °æ¿µ¿¬±¸¼Ò, 1998
[8] Wujin Chu, Managing Dissatisfaction :How to decrease Customer Opportunities by partial Refunds, Journal of Service Research 1, pp.140-155, Sage Publications, 1998
[9] ÁÖ¿ìÁø, Partial Refunds or Money-back Guarantees?, Seoul Journal of Business 4, pp.36-52, Seoul National University, 1998
[10] Jeffrey Dyer, Dong Sung Cho and Wujin Chu, Strategic Supplier Segmentation: The Next Best Practice, California Management Review 40(2), pp.57-77, Graduate School of Business Administration, University of California, 1997
[11] Wujin Chu and Paul Messinger, Information and Channel Profits, Journal of Retailing 73(4), pp.487-499, New York University, Institute of Retail Management, 1997
[12] ÁÖ¿ìÁø, POS µ¥ÀÌŸ¿Í ¸¶¾ÆÄÉÆÃÀÇ °úÇÐÈ, °æ¿µÆò·Ð, pp.183-189, ¼¿ï´ëÇб³ °æ¿µ´ëÇÐ, 1996
[13] James Hess, Wujin Chu and Eitan Gerstner, Controlling Product Returns in Direct Marketing, Marketing Letters, Kluwer Academic Publishers, 1996
[14] ÁÖ¿ìÁø, ½ÅÀ¯Åë¾÷Å ºÐ¼®, À¯Å뿬±¸ Ⱓȣ, pp.9-40, Çѱ¹À¯ÅëÇÐȸ, 1996
[15] James D. Hess, Wujin Chu, Eitan Gerstner, Controlling Product Returns in Direct Marketing, Marketing Letters 7(4), pp.307-317, 1996
[16] Paul R. Messinger And Wujin Chu, Product Proliferation and the Determination of Slotting and Renewal Allowances, Seoul Journal of Business 1, Seoul National University, 1995
[17] Wujin Chu and Preyas Desai, Channel Coordination Mechanism for Customer Satisfaction, Marketing Science, The Institute of Management Sciences / Operations Research Society of America, 1995
[18] ÁÖ¿ìÁø, Çѱ¹Àû °Å½Ã°æ¿µÀÇ ±âÃÊ, »çȸ°úÇгíÆò Á¦13È£, pp.5-22, Çѱ¹»çȸ°úÇבּ¸ÇùÀÇȸ, 1995
[19] Wujin Chu, Eitan Gerstner, James D. Hess, Costs and Benefits of Hard-Sell, Journal of Marketing Research 32, pp.97-102, 1995
[20] ÁÖ¿ìÁø, ÇÁ¸®¾ß½º µ¥ÀÚÀÌ, À¯ÅëÆÄÆ®³Ê¸¦ ÅëÇÑ °í°´¸¸Á·ÀÇ Á¦°í¹æ¾È¿¡ °üÇÑ ¿¬±¸, °æ¿µ³íÁý Á¦ 28, ¼¿ï´ëÇб³ °æ¿µ´ëÇÐ °æ¿µ¿¬±¸¼Ò, 1994
[21] ÁÖ¿ìÁø, ½Å¼¼°è E-¸¶Æ®: ÇÕ¸®ÀûÀÎ ¼Òºñ¹®È âÁ¶¿Í À¯Åë±Ù´ëÈÀÇ ¼±±¸ÀÚ, °æ¿µ»ç·Ê¿¬±¸ Á¦ 28, °æ¿µ¿¬±¸¼Ò, 1994
[22] Wujin Chu, Woosik Chu, Signaling Quality by Selling Through a Reputable Retailer, Marketing Science Vol13, No2, pp.177 - 189, 1994
[23] Wujin Chu, Dongsung Cho, Determinants of Bargaining Power in OEM Negotiations, Industrial Marketing Management 23, pp.343-355, Elsevier Science Inc., 1994
[24] Eitan Gerstner, James Hess and Wujin Chu, De-marketing as a Differentiation Strategy, Marketing Letters (4), pp.49-57, Marketing Letters, 1993
[25] Wujin Chu and Erin Anderson, "Capturing Ordinal Properties of Categorical Dependent Variables: A Review With Application to Modes of Foreign Entry", international journal of research in marketing, pp.149-160, international journal of research in marketing, 1992
[26] Wujin Chu, Demand Signaling and Screening in Channels of Distribution, Marketing Science, pp.327-347, 1992
[27] Anderson, Erin M, Wujin Chu and Barto A.Weitz, "industrial purchasing: an empirical analysys of the buyclass framework", Journal of Marketing Theory and Practice, pp.77-86, Journal of marketing, 1987
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